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Shiner Beers : Brand Outdoor Campaign |
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| The premise for this campaign was to begin rebuilding the brewery's credibility with the consumer by returning to their roots; honest, hardworking people who made hand crafted beers not for mass consumption but for people who truly enjoy beer. The art was developed both from real art from Shiner's archive and from the tradition of beer advertising from the small brewery era.
McGarrah-Jessee Advertising came to Decoder to screen print their work to give it a vintage feel and further link it to the era. |
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